"Due to a recent increase in violence in the city, a new term is developing. The term 'Yo Tijuaneo, ¿y tú?' translates to 'I Tijuana, and you?' This term comes from a new popular local verb 'Tijuanear' meaning 'to Tijuana' describing the cosmopolitan aspects of living in the city and frequently crossing the border. The term is becoming much more popular to help stop unfair and false criticisms of the city."